No matter what kind of home based business you are in or considering, we need to address the one single, most important role as a home based business owner… So what is the single most important part in growing a home based business?I bet the list would be long if we opened it up for discussion. Fact is that survival of your business requires profits, and profits come from sale. Yes, sale. Actually I would rather call it marketing; the term you use to describe the activity that generates you profit is up to you. The reason I state that it’s marketing and not sale, is because I don’t want to sell anybody anything.The way a salesman and a marketer get the sale is totally different:Salesman example:
A sale happens when you create the demand and then fill it with the supply (whatever you’re offering)Marketer example:
A sale happens when you find the demand and then fill it with the supply (whatever you’re offering)Which one will you rather be? Someone who try to create the demand and convince people that they need your product or service, or would you rather find people who already have an interest in your offerings?It doesn’t matter which approach you choose, the single most important part in growing a home based business is to get sales. So which did you choose? Are you a salesman or a marketer? If you want the quickest and easiest way, I suggest you become a marketer. Which leaves us with the fact that the single most important part in growing a home based business is marketing.Marketing, without doubt, is the most important thing you can and should be doing for your business.This is what keeps your business alive, if you do not market your business your business has no business being a business. This is what feeds you. It’s what keeps the lights on, puts the food on the table and pay the rent.You can have the best product or service in the world, but if nobody knows about it what good does it do your business that your products and services are outstanding. Without effective marketing in place everything else is unnecessary.If you are not moving your products, it’s totally irrelevant what kind of product you offer, even if it’s the best product in the world in that particular niche-market. If you’re not moving your products, generating sales – MARKETING, nothing else matters.So how does one become an incredible marketer? If you are in a network marketing business, your company has all these tools for you to put to use. But are they really effective? These marketing materials are created with the intention to market the company – not your business and no it’s not the same thing. Your business and your parent company are two separate entities.The single most important tool a home based business owner can ever learn to use is how to be a better marketer. When done correctly you, as a marketer, will have prospects approaching you, reaching out for more information from YOU. They want to know more about YOUR business. This is the key to growing a successful home based business.Now we have narrowed it down and the conclusion to building a successful home based business is, that it’s done so by mastering the one skill that will bring you hordes of prospects beating down your door or chasing you down the street, with their credit card in hand, begging you to charge their credit card and take their money. It becomes reality when mastering the single most important skill when growing a home based business: POSITIONING.
The Single Most Important Part in Growing a Home Based Business
Qualities You Need to Have a Home Based Business
Having a home based business has the potential to be a wonderful opportunity if you possess or learn the following attributes. It is best if you analyze yourself and face up to your individual circumstances and what your unique situation may be. You have the highest potential to succeed if you possess or learn the following attributes.1) You have to be bold enough to let your client’s know you will be working from your home. Most often because of the nature of your business they infer or know. If not, they need to know up front. Before they hire you, they can voice concerns and you can discuss them or better yet, they may have the kind of personality that does not mind working around the situations that may present themselves with your situation. This may be the very case, the more unique your skills and the more demand for your skills.2) You need to have the personality that can focus and stay on the task for your work, even if things are not perfect in the kitchen or the rest of your home. You need to commit to putting in the hours that it takes to make your home-based business work and work other tasks in after business hours. If you are easily distracted, this has the potential to cause problems and interfere with your success.3) You have to know when to go to Plan B. If you thought you could work with the children in your home and that is not working, the sooner you acknowledge it and do something about it, the better it will be for your business. You may need to have the children in child care for 4 hours a day, if that is what it takes to make things work.4) You have to set business hours that fit for you and stay with that commitment. If things easily “get in the way” you will end up not making a successful go of it. The working hours you have set need to be seriously “written in concrete” to allow your business to survive. Sure, there will be happenings with the children that require your time, but if it occurs frequently, things will not work out successfully for a home-based business.5) You have to use your time wisely. Most likely, the motivating force behind your decision to have a home-based business is to have more time with your children and family. When you are working during the business hours you have set, it is important you make the time work for you. Analyze your demands and work as efficiently as possible. Learn to do things more efficiently as you see what works and doesn’t work with your home – based business. Utilize all the resources around you and involve older children in those tasks that meet their maturity level. All will work for good.6) You have to stick to your goals. In the beginning, you will certainly have frustrations until you work out all the wrinkles. Remember the reason you wanted a home – based business, the clients that made it possible, and all the other goals you’re working on that have brought you to this point.This is a great opportunity! If you keep working at it and possess a positive attitude and tweak those things you need to make it all work out, your efforts will be crowned with success!
Legitimate Home-Based Business Opportunities
Normally, at the beginning of each year everyone sets those unattainable goals that only tend to frustrate. Consequently, why should this year be any different, right? Not so fast!! This year you are going to set that one goal and give it everything that you have to reach it. Rather than trying to lose weight or quit smoking, this year you are going to research and find those legitimate home-based business opportunities that will enable you to quit your nine to five job and do something that you really want to do. Perhaps you just want to stay at home with your kids, or possibly you want to work in your pajama pants. It doesn’t matter what your goal is, what matters is that you start working toward it. During my research, I have found three legitimate home-based business opportunities that might interest you.The first is taking a passion and creating an online business. I am talking about taking the garage sale passion of so many people and turning that into a very lucrative business. This type of business can be online and/or brick and mortar. In the beginning, I would suggest purchasing your treasures and later selling them on eBay. As your business improves then you could start buying products wholesale subsequently selling them at a profit on either an eBay store or on your own site. Some Resellers can make a lot of money and some even a comfortable living off sales such as these. Setting up an e-commerce business like this can be fairly easy. Some of the decisions that you will have to make will be:
whether you want to operate as a used reseller or a bulk reseller
decide if you want your own online website, or if you want to continue with eBay
if you decide to continue your eBay relationship, then an auction account will need to be set up
do you feel that handling a single product will suffice or will you want to offer a combination of products
obtain your products through garage sales or bidding on defaulted storage units, (aka Storage Wars)
Additional investigation into legitimate home-based business opportunities has revealed the field of virtual assistant is growing very quickly. Virtual assistants are like secretaries were in the past. Normally virtual assistants are self-employed and work on a contract basis. They offer professional administrative support and other specialized services to businesses, entrepreneurs and others who do not have enough time to complete their work. Virtual assistants work remotely and receive their assignments by phone, fax, email or by instant message. Normally a virtual assistant will perform secretarial services. Although some specialize in IT support, graphic design, web design and marketing.Setting up your virtual assistant office is going to be similar to many other office arrangements. The list should include:
a room decorated so that you look forward to working in it each day
sizable desk or a regular computer desk and an additional table
comfortable chair
computer with at least a Pentium 4 processor and 2 GB of Ram
writable CD-ROM
17″ monitor
good printer with a scanner
online fax services
high-speed Internet
affordable long distance
a good backup system
consider a headset with microphone
This business is probably going to have several long days so don’t get it in your mind that your eight-hour days will continue after you start this endeavor. You will need to do a ‘bang up’ job for your clients. That way, your client list will grow, and consequently, your income will increase. You are an entrepreneur, and you are working hard to create and maintain a home-based business. So be ready to give it your all!As my research of legitimate home-based business opportunities came to a close the last enterprise, I found to be promising was blogging. This small business has the potential to bring some large profits.Normally, a blog is considered a personal journal and in truth most of them are, but today you can blog about anything. I have a couple of blogs that I maintain. One contains articles about starting your own home-based business. With each of the articles, I try to locate and research as many as three home-based businesses at a time. Then I describe each one and give my preferences. The other blog that I maintain gives tips and articles about customer service. I usually describe what I feel is good customer service and how businesses can offer incentives and train their associates to make their patrons feel at home, glad that they stopped by, and most importantly will return as a repeat purchaser.To help me maintain my blogs I have become affiliated with several companies. My favorite enterprise has several reasons that I promote it. Those include:
Low start-up costs: It is free to join, and you receive a free website.
Training is free: There are weekly webinars that you can replay if you miss. In addition, there is a set of 14 webinars that give you all of the information that you need to become a successful affiliate marketer.
Great Products: There are five different affiliate income streams for you to choose from. You can participate in one or all five.
Community Forum: A forum is available for you to go for answers or just for social fun.
Three tiered support: When there are problems, you have three different levels of support. The levels range in intensity from simple forum questions up to technical questions.
In conclusion finding your perfect fit from all of the legitimate home-based business opportunities will require research and time. However, it can be the best time you ever spent.
Property Management Companies And Convenience
For those who own several properties, they would find that they are spending more time managing the various issues that arise out of owning these properties than actually getting to spend the earnings that are coming as a result of their property investments. When you think about this for a second, it becomes considerably ironic. The reason why anyone would invest in property is so that they make gains of the property and then get to enjoy the rewards from the returns.
However, it is not too far-fetched to imagine that way too much time is being spent managing these investments!
Overwhelming Issues
The solution to these problems is property management companies. The title gives away their job description and that tells you exactly what they do. Think about all the mundane tasks that you will have to do on your own when you own property. One your property has a repair that needs to be done and you have to get off your busy schedule and get that fixed. One of your tenants is creating problems and you will have to deal with it personally and that is again affecting your regularly scheduled problem.
Now, multiply these issues many times over if you own multiple properties and say they are all spread across the neighbourhood or city. It can get overwhelming! Now, imagine the alternative. You engage a property management firm and retain their services for a fixed fee, which might be monthly or yearly. That is it!
Property Managers
Whatever are the items that are agreed upon the agreement signed with the property management company, they will take care. You have literally no headaches to worry about. There is a repair in one of your properties, let your manager take care of it. Collecting rent? Let your property consultant take care of it. Unforeseen legal issue? Again, you continue on with your vacation while back home your manager takes care of it.
To get into a little detail as to what these managers do, we will start by renting an apartment or several apartments. Say you have half a dozen properties spread all over the city. Once you engage a property manager, he or she will do the work of hiring a real estate agent and finding tenants for your property. All the necessary negotiations related to the rent will be handled by the property managing agency. Necessary paper work is also negotiated and agreements are signed and taken care of. When the tenancy term comes to an end, again the closing formalities will be handled by the property company.
As you might have observed in the previous example, at no point are you involved with any of the happenings. You could always ask the manager to keep you in the loop but rest assured in exchange for a percentage of the gains you are making, he will take care of everything!
Just remember to hire the right manager and at the right price. As long as you make sure that you have got the right property manager, you will be able to make gains on your property investments without any of the headaches that come associated with it.
Real Estate Laws – Home Energy Efficiency Laws Bumping Up Against Property Rights
Many federal legislators never stop long enough to read the bills they are signing. This leads to unintended consequences. Take for instance the new home energy efficiency rules that were tucked inside the alternative energy spending bill. There is a clause in that bill that prevents homeowners from selling their property if they don’t have proper weather stripping and if their homes are not energy compliant. But if the homeowner cannot afford to upgrade, then they are not allowed to sell there home to the new buyer or the new buyer is not allowed to buy the home until things have been upgraded.
This obviously means there will be fewer home sales at a time when the real estate market is in the trash can, and it could lead to more foreclosures. It’s laws like this that don’t help anyone and while we may be helping ourselves to better efficiency in our energy usage, we are violating the personal property rights of the owners and getting in the way of the right of free contract which is guaranteed in the Constitution.
All too often the government gets in the way of private agreements and contracts in the free market, and each time they do their unintended consequences hurt the rights of citizens. Further, many homes were built, which are very old can never be fully energy compliant and therefore they will either have to be torn down or they cannot be sold.
What if the home is part of a probate proceeding and the property must be sold. What if the government ends up with a home due to property taxes not being paid? There are all sorts of ramifications of these laws and it just adds another layer of paperwork, and will cause further lawsuits in the future. Real estate laws are already complicated enough and personal property rights are something that we protect in the United States. Please consider all this.
How To Succeed At Online Product Creation The Easy Way
Product creation could be a frightening subject for a lot of Internet marketers to face. Some folks who get in the game with the intention of making a full time income are completely ignorant as to how an online business operates. One of the most profitable ways to create online cash is by creating a product that others are happy to pay for.
Product creation is legitimate method of generating money through internet marketing but many entrepreneurs get it wrong. They start by imitating their Internet marketing gurus by creating information products on Internet marketing in hopes of getting rich the way their heroes did. The problem is that they usually don’t know what they are doing and enter a highly competitive niche with very little marketing experience or connections.
Here are a few tips for effective product creation that may help you get on the right track:
Start by finding a profitable niche with low to moderate competition. If you conduct some rudimentary market research and keyword research, you’ll find many opportunities in areas that will surprise you. Amazon and eBay are two great places to brainstorm for product ideas.
Developing Your Product does not have to be a difficult project. You can find experts in the right field for your niche and pay them to write the material while an artist designs the packaging and website or blog. You can outsource the entire product creation part of the project after you conduct the research and testing to ensure profitability.
Sales and marketing strategies should be created while developing the product and learning about the market. Some experienced marketers use pay per click to drive traffic to their offer page; some folks outsource the entire marketing campaign to affiliates through ClickBank or other affiliate programs.
Product creation does not need to be hard, particularly when the merchandise is electronic. E-books, videos, audio and multi-media products sell very well. They are distributed immediately to customers electronically. Once you have a good feel for a niche market, try to service your customers with associated products and upgrades. If you want to earn money online through product creation, you must understand supply and demand. The majority of new online marketers fail miserably because they go after highly competitive markets or forget to research their chosen niche properly. You have to create your products according to the needs, wants and desires of the prospective customers.
Information Product Creation: Never Compete on Price Because There Is Only One You
Information product creation requires extensive preparation, no matter which niche you work within and you want to make sure that your information product has a successful launch. That probably sounds scary and intimidating but here’s the thing: this is a one time effort and it will pay off in a foundation that is strong enough to get your ideal clients to invest in your high-end programs and services without the perils of a traditional funnel. This article will teach you a few of the things that you need to remember if you’d like to invest in yourself and start on the information product creation path using your unique talents and abilities. Remember that you never have to worry about anyone ripping off your ideas because if you understand how to properly position yourself around your story.
Understand Both Strengths and Weaknesses: It is good to have an impartial view of your own strengths and weaknesses when lay the foundation of selling yourself within the information product creation process. It helps you figure out where you are, what you lack and how to move forward so that you get as much growth as possible. It is more than important, it is urgent if you want to create fast success for yourself to have personal positive reinforcement and deep belief to provide yourself the support you need so that you can get over your own limitations to ensure that your information product is as valuable as it can be.
You also need to know exactly who your competition is so you can study them and use their methods to help you improve your own standings. Down recreate the wheel, but understand the wheel and position yourself going uphill from the competition. Check out which kinds of opportunities you’ve already got and try to figure out how best to use them while taking care to remember your strengths and weaknesses. This is a great way to figure out where you stand against your competition which helps you figure out how best to grow.
Launch on Time: No matter what, even if you haven’t officially announced your “launch date” you should launch the site when you’ve said you would. This will force you to stick to your goal and actually work on it. Thinking that “I’ll launch it when I think it’s ready to launch” will only hinder your efforts. You’ve got a responsibility that you need to live up to with your launch, and you can’t move back on that one. If you get close to your launch date and you are getting hung up on your self limiting beliefs in your information product creation, don’t worry this about getting it out there and not perfection. As long as it is usable you should launch it. Launching on time is the professional thing to do and it is more important than creating a “wow” effect in your site visitors. You can always update/upgrade your website when you have to, so there shouldn’t be any issue with that.
Analyze Your Own Concept: If you want to make your information product creation successful you need to understand how good your concept is: is it really going to work for your chosen audience or would something else be better? You already know about your competition; how does your concept measure up? If you haven’t come up with your own idea and are trying to work with someone else’s concept, do some more work on your own before your launch. People want original ideas because they’ve seen too many other me-too websites already.
Test Your Concept Before You Commit To The Information Product Creation Process: One of the biggest failures people have with information product creation is not testing an idea before putting a lot of effort into producing an information product. PPC to a small 5 page site with a landing page is a great way to test an offer before you even produce it. If people will sign up to get it, you can be sure that you can create an information product that will target eliminating the pain of your target market. The small amount of money will be invaluable in using crowd sourcing to direct the final outline of the information product creation process.
You’ll have lots of hurdles to clear after the launch of your information product and the only way to truly take care of them is to follow the advice in this article to work smarter. Plenty of people work hard, but it is the ones who work smarter who make real money online with the information product creation business model.
Plan To Succeed With Information Product Creation: Why You Need To Split Your Process Up
One of the keys to succeeding in information product creation is to break the process up into discrete steps. This frequently isn’t an instinctive reaction for the typical information marketer. Especially on the internet where small sized learning products are the norm.
However, it is extremely important to your ultimate success. In fact, I would go so far as to say that if you don’t do this you probably won’t succeed… even when you are starting out let alone as you move forward.
Your product creation system should do this for you if only to help you to understand the overall task.
But why?
In this article, I’m going to ignore chunking and focus on the practical aspects. That’s not to say that chunking isn’t important. It is. It’s important to understanding and to learning the process. But while you can use the same chunks as you move forward, long term your focus needs to be on the operation of the system not the understanding of it. Unless of course you are constantly training new people!
So why is chunking important to long term use of the product creation process? (Yes, I know systems design uses a different term for this process but I’m not teaching you systems design. So I’m going to use the word learning content designers use.)
The first reason that having individual discrete tasks is important is one of schedule estimation. Frequently it is very difficult to estimate how long the total task of creating a product will take. After all, the size and type of the products matters as does the number of products in your product funnel. And those are just the most obvious elements. However, estimating a discrete task is often much easier. The total can then be estimated as the total of the discrete tasks.
Secondly, scheduling a large task can be problematic. However, by segmenting the task into a number of discrete tasks, you gain a much greater flexibility in scheduling. Not only that but as your business begins to add people you are able to schedule multiple people to the product creation.
Finally, segmenting a large task into smaller discrete tasks allows you to have much better control over the product creation. This affects two different areas — status and quality.
By segmenting your process into discrete tasks you are able to schedule and record the progress at much more detailed level. As a result you are more in control of the status of the product creation. You know what everyone is doing. When they should complete it. And how much it should cost. You also know exactly what has been done.
You also improve your overall quality. Instead of waiting until everything is done you can check quality as you go. This allows you to immediate react to low quality products without absorbing their costs. This means that you have less rework and your rework costs less. And if the product is not going to meet its quality requirement you will know about it in time to stop the development, change the requirement or fix the product.
A Guide on Successful Product Creation and Internet Marketing
Product creation in Internet marketing is getting stiffer and stiffer nowadays owing to tough competition between Internet-based businesses. Putting up a new product requires plenty of brainpower and finances along with an ability to take risk. With that, even if you have the product well-set already, you have to position it strategically in the Internet landscape for others to notice. You should get the interest of Web users and turn them to actual customers. Aside from the usual physical products, many different products that thrive well on Internet marketing include E-books, membership sites, and video lectures.
The long and difficult process of product creation begins with ideas. They are easy to get – compared to the effort that comes with analyzing the market for that idea. Before the idea turns to a product, businesses often spend money, even amounting to millions of dollars, to ensure the success of the new product that emerges from an idea. Businesses undertake many types of market research and surveys before releasing their products to the public. Now, you may think that because your business is small, you can’t afford research or you don’t have to do research; you can and you should. The Internet allows you to disseminate materials needed for your market study to many people at once without your having to spend a cent.
It is a common maxim in business: Look at your destination first before mapping out your journey. So what are the goals you intend to accomplish with your product creation ventures? The everyday travails of your business may make you forget the end in sight. On the other hand, prepare to entertain new developments that come to your mind in your product creation. Your conception of a product may have started this way, but a few tweaks here and there along with some market research results and it ends up another way. Take it as the result of a creative process, not as a failure to reach your goal. After all, your product creation activities are intertwined with a long-term goal that you should strive to sustain at your utmost: profit generation. So if your less profitable initial idea evolves to a more profitable product, be thankful!
With your product made up already, start doing some aggressive Internet marketing. A product purchase typically comes after more than five times a customer is exposed to an informative call-to-buy message. Thus it is important to get the contact details, like the e-mail address, of potential customers who are on the brink of a sale. Use the results of your market research to determine the demographics to which you should concentrate your marketing efforts.
With consistent product creation, you can make an inventory of your products that you can market in due time. Just keep making products – the moment you succeed in making and marketing a product, customers are surely wanting more from you, so give it to them. Keep them on your side through constant product creation.
Considerable Factors Involved in Product Creation & Marketing
The niche you have chosen should allow creation of more than one product or service. With the technological advancements in the hosting industry, from automated control panels and scripts that simplify creation of accounts, to complete turnkey solutions; there is no need to worry about spending time on the real products sold to the customer. The main ones are keyword selection, sales copy principles, graphics, affiliate programs, product creation, online payment processing, auto responders, and search engine optimization.
Once you’ve earned money from this type of information product business, you can invest in the creation of your own products if you want, or start offering more informational products that allow you to sell your knowledge. But the creation and production costs of a similar big ticket in sequence product, although higher, are still pretty low. A key by-product of this process will be the creation of 3-D, Computer Assisted Design art.
The Association for Financial Professionals permits the following activities for repatriating funds: Research and Development activities, advertising and marketing programs, hiring and training new recruits, acquiring patent and other rights to intangible property, improving transportation, funding capital investments with the purpose of job creation and job retention & funding product responsibility or environmental claims.
It prohibits certain activities like: Tax payments, Payment of executive recompense, Payment of dividends, Redemption of stocks, Debt investments and Portfolio investments. Therefore, before repatriating the money, you must consider whether it is worth or not.
Checklist on what artist and product development necessitate includes: Exceptional vocals, musicianship and/or songwriting skills, Continued education and enhancement of musical skills, Quality equipment, Performance ability, Image creation and maintenance, Plan of action, goal setting, excellent promotion materials including photographs, press releases and artwork, Business management skills, Marketing, Publicity and Promotion knowledge, Online and Offline Professional management, Basic knowledge of recording, producing, engineering, and mastering, Basic knowledge of manufacturing, distribution, and sales online, brick and mortar and air-play, Good choices in members, staff and advisors, Physical and mental preparedness, Basic knowledge of finances, accounting Law and legal issues etc.
The goals for doing so are for the product owner to: Communicate the whole, Determine and communicate when releases are needed, Determine what functionality is sufficient for each release & focus on business value derived from the releases. The delivery team on the other hand will see the whole, learn about the steps to realize the vision, learn the business priorities, provide technical input to the roadmap and provide estimates for the projected features. The salesperson must lead the prospect through the various decision criteria needed in order to secure a sale. Whether your idea is the development of a product, launch of a service business, or even the creation of an event or program for a non-profit, creativity is the root of all entrepreneurial efforts starting with the vision itself.
People quickly learn to spend their time on marketing and product creation, rather than repetitive tasks. Apart from empowering companies and individuals, there should be a particular focus on identifying labor intensive businesses that have the potential to make a significant and positive impact on employment creation as well as those businesses that have a product or service offering for export markets with the final objective of booming local economies.