No matter what kind of home based business you are in or considering, we need to address the one single, most important role as a home based business owner… So what is the single most important part in growing a home based business?I bet the list would be long if we opened it up for discussion. Fact is that survival of your business requires profits, and profits come from sale. Yes, sale. Actually I would rather call it marketing; the term you use to describe the activity that generates you profit is up to you. The reason I state that it’s marketing and not sale, is because I don’t want to sell anybody anything.The way a salesman and a marketer get the sale is totally different:Salesman example:
A sale happens when you create the demand and then fill it with the supply (whatever you’re offering)Marketer example:
A sale happens when you find the demand and then fill it with the supply (whatever you’re offering)Which one will you rather be? Someone who try to create the demand and convince people that they need your product or service, or would you rather find people who already have an interest in your offerings?It doesn’t matter which approach you choose, the single most important part in growing a home based business is to get sales. So which did you choose? Are you a salesman or a marketer? If you want the quickest and easiest way, I suggest you become a marketer. Which leaves us with the fact that the single most important part in growing a home based business is marketing.Marketing, without doubt, is the most important thing you can and should be doing for your business.This is what keeps your business alive, if you do not market your business your business has no business being a business. This is what feeds you. It’s what keeps the lights on, puts the food on the table and pay the rent.You can have the best product or service in the world, but if nobody knows about it what good does it do your business that your products and services are outstanding. Without effective marketing in place everything else is unnecessary.If you are not moving your products, it’s totally irrelevant what kind of product you offer, even if it’s the best product in the world in that particular niche-market. If you’re not moving your products, generating sales – MARKETING, nothing else matters.So how does one become an incredible marketer? If you are in a network marketing business, your company has all these tools for you to put to use. But are they really effective? These marketing materials are created with the intention to market the company – not your business and no it’s not the same thing. Your business and your parent company are two separate entities.The single most important tool a home based business owner can ever learn to use is how to be a better marketer. When done correctly you, as a marketer, will have prospects approaching you, reaching out for more information from YOU. They want to know more about YOUR business. This is the key to growing a successful home based business.Now we have narrowed it down and the conclusion to building a successful home based business is, that it’s done so by mastering the one skill that will bring you hordes of prospects beating down your door or chasing you down the street, with their credit card in hand, begging you to charge their credit card and take their money. It becomes reality when mastering the single most important skill when growing a home based business: POSITIONING.
The Single Most Important Part in Growing a Home Based Business
Information Product Creation: Never Compete on Price Because There Is Only One You
Information product creation requires extensive preparation, no matter which niche you work within and you want to make sure that your information product has a successful launch. That probably sounds scary and intimidating but here’s the thing: this is a one time effort and it will pay off in a foundation that is strong enough to get your ideal clients to invest in your high-end programs and services without the perils of a traditional funnel. This article will teach you a few of the things that you need to remember if you’d like to invest in yourself and start on the information product creation path using your unique talents and abilities. Remember that you never have to worry about anyone ripping off your ideas because if you understand how to properly position yourself around your story.
Understand Both Strengths and Weaknesses: It is good to have an impartial view of your own strengths and weaknesses when lay the foundation of selling yourself within the information product creation process. It helps you figure out where you are, what you lack and how to move forward so that you get as much growth as possible. It is more than important, it is urgent if you want to create fast success for yourself to have personal positive reinforcement and deep belief to provide yourself the support you need so that you can get over your own limitations to ensure that your information product is as valuable as it can be.
You also need to know exactly who your competition is so you can study them and use their methods to help you improve your own standings. Down recreate the wheel, but understand the wheel and position yourself going uphill from the competition. Check out which kinds of opportunities you’ve already got and try to figure out how best to use them while taking care to remember your strengths and weaknesses. This is a great way to figure out where you stand against your competition which helps you figure out how best to grow.
Launch on Time: No matter what, even if you haven’t officially announced your “launch date” you should launch the site when you’ve said you would. This will force you to stick to your goal and actually work on it. Thinking that “I’ll launch it when I think it’s ready to launch” will only hinder your efforts. You’ve got a responsibility that you need to live up to with your launch, and you can’t move back on that one. If you get close to your launch date and you are getting hung up on your self limiting beliefs in your information product creation, don’t worry this about getting it out there and not perfection. As long as it is usable you should launch it. Launching on time is the professional thing to do and it is more important than creating a “wow” effect in your site visitors. You can always update/upgrade your website when you have to, so there shouldn’t be any issue with that.
Analyze Your Own Concept: If you want to make your information product creation successful you need to understand how good your concept is: is it really going to work for your chosen audience or would something else be better? You already know about your competition; how does your concept measure up? If you haven’t come up with your own idea and are trying to work with someone else’s concept, do some more work on your own before your launch. People want original ideas because they’ve seen too many other me-too websites already.
Test Your Concept Before You Commit To The Information Product Creation Process: One of the biggest failures people have with information product creation is not testing an idea before putting a lot of effort into producing an information product. PPC to a small 5 page site with a landing page is a great way to test an offer before you even produce it. If people will sign up to get it, you can be sure that you can create an information product that will target eliminating the pain of your target market. The small amount of money will be invaluable in using crowd sourcing to direct the final outline of the information product creation process.
You’ll have lots of hurdles to clear after the launch of your information product and the only way to truly take care of them is to follow the advice in this article to work smarter. Plenty of people work hard, but it is the ones who work smarter who make real money online with the information product creation business model.
Legitimate Home-Based Business Opportunities
Normally, at the beginning of each year everyone sets those unattainable goals that only tend to frustrate. Consequently, why should this year be any different, right? Not so fast!! This year you are going to set that one goal and give it everything that you have to reach it. Rather than trying to lose weight or quit smoking, this year you are going to research and find those legitimate home-based business opportunities that will enable you to quit your nine to five job and do something that you really want to do. Perhaps you just want to stay at home with your kids, or possibly you want to work in your pajama pants. It doesn’t matter what your goal is, what matters is that you start working toward it. During my research, I have found three legitimate home-based business opportunities that might interest you.The first is taking a passion and creating an online business. I am talking about taking the garage sale passion of so many people and turning that into a very lucrative business. This type of business can be online and/or brick and mortar. In the beginning, I would suggest purchasing your treasures and later selling them on eBay. As your business improves then you could start buying products wholesale subsequently selling them at a profit on either an eBay store or on your own site. Some Resellers can make a lot of money and some even a comfortable living off sales such as these. Setting up an e-commerce business like this can be fairly easy. Some of the decisions that you will have to make will be:
whether you want to operate as a used reseller or a bulk reseller
decide if you want your own online website, or if you want to continue with eBay
if you decide to continue your eBay relationship, then an auction account will need to be set up
do you feel that handling a single product will suffice or will you want to offer a combination of products
obtain your products through garage sales or bidding on defaulted storage units, (aka Storage Wars)
Additional investigation into legitimate home-based business opportunities has revealed the field of virtual assistant is growing very quickly. Virtual assistants are like secretaries were in the past. Normally virtual assistants are self-employed and work on a contract basis. They offer professional administrative support and other specialized services to businesses, entrepreneurs and others who do not have enough time to complete their work. Virtual assistants work remotely and receive their assignments by phone, fax, email or by instant message. Normally a virtual assistant will perform secretarial services. Although some specialize in IT support, graphic design, web design and marketing.Setting up your virtual assistant office is going to be similar to many other office arrangements. The list should include:
a room decorated so that you look forward to working in it each day
sizable desk or a regular computer desk and an additional table
comfortable chair
computer with at least a Pentium 4 processor and 2 GB of Ram
writable CD-ROM
17″ monitor
good printer with a scanner
online fax services
high-speed Internet
affordable long distance
a good backup system
consider a headset with microphone
This business is probably going to have several long days so don’t get it in your mind that your eight-hour days will continue after you start this endeavor. You will need to do a ‘bang up’ job for your clients. That way, your client list will grow, and consequently, your income will increase. You are an entrepreneur, and you are working hard to create and maintain a home-based business. So be ready to give it your all!As my research of legitimate home-based business opportunities came to a close the last enterprise, I found to be promising was blogging. This small business has the potential to bring some large profits.Normally, a blog is considered a personal journal and in truth most of them are, but today you can blog about anything. I have a couple of blogs that I maintain. One contains articles about starting your own home-based business. With each of the articles, I try to locate and research as many as three home-based businesses at a time. Then I describe each one and give my preferences. The other blog that I maintain gives tips and articles about customer service. I usually describe what I feel is good customer service and how businesses can offer incentives and train their associates to make their patrons feel at home, glad that they stopped by, and most importantly will return as a repeat purchaser.To help me maintain my blogs I have become affiliated with several companies. My favorite enterprise has several reasons that I promote it. Those include:
Low start-up costs: It is free to join, and you receive a free website.
Training is free: There are weekly webinars that you can replay if you miss. In addition, there is a set of 14 webinars that give you all of the information that you need to become a successful affiliate marketer.
Great Products: There are five different affiliate income streams for you to choose from. You can participate in one or all five.
Community Forum: A forum is available for you to go for answers or just for social fun.
Three tiered support: When there are problems, you have three different levels of support. The levels range in intensity from simple forum questions up to technical questions.
In conclusion finding your perfect fit from all of the legitimate home-based business opportunities will require research and time. However, it can be the best time you ever spent.